The BabyOno FLOW training cup is an open 120 ml beaker with two ergonomic handles, supplied here in pink. On the shelf it sits between bottles and first cutlery, covering the stage where a child learns to drink from the rim rather than from a spout.

The cup is light enough for small hands to lift and tilt on their own, and the shape allows drinking in a half-reclined position. Dimensions are 5 x 7 cm and the beaker is dishwasher safe, which makes it workable for day-care groups as well as for retail customers.

Ordering is per piece and each colour carries its own EAN, so the item is straightforward to add to a product feed or till system. It cross-sells well with feeding accessories.