The TEDDY nursing pillow supports the arms, shoulders and back during breast and bottle feeding. At 65 x 55 cm it sits in the maternity and gift corner of a baby shop, where it is often bought alongside a baby nest.

On the shop floor the removable zip cover is the main argument: it goes into the wash on its own, while the microfibre filling with silicone beads keeps its airy shape. A carry loop makes it easy to move around the house.

The beige Teddy Bouclé cover matches the other Teddy items in the Soosie range, so the pillow works well in a themed display or in a bundle with cushions and storage baskets.