Part of the BabyOno Natural Nursing range, this soother box keeps a dummy clean and protected between uses. The white and grey finish is topped with a coloured lid, which helps the item stand out on a shelf or in a counter display.

Retailers use it as a low-threshold impulse line next to soothers and bottles from the same range; webshops add it to newborn gift sets and travel assortments.

The box holds one soother and travels easily in a changing bag. Supplied per piece with its own EAN, so single units are simple to reorder.